Made to Stick by Chip Heath and Dan Heath | Hardcover

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Made to Stick investigates why some ideas are remembered and shared while others fade. Chip Heath and Dan Heath use examples to examine the design of memorable messages.

Publisher: Random House
Condition: New
ISBN-13: 9781400064281
ISBN-10: 1400064287
Author: Chip Heath and Dan Heath
Format: Hardcover

Made to Stick investigates why some ideas are remembered and shared while others fade. Chip Heath and Dan Heath use examples to examine the design of memorable messages.

The book discusses recurring characteristics of effective communication and shows how stories, concrete details, and curiosity influence the way people understand ideas.

This English hardcover is subtitled Why Some Ideas Survive and Others Die. It is intended for readers working in teaching, business, communication, or any setting where clear explanations matter.

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