{"product_id":"the-pyramid-principle-logic-in-writing-and-thinking-by-barbara-minto-hardcover","title":"The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto | Hardcover","description":"\u003cp\u003eBarbara Minto developed this method at McKinsey in the 1970s, and it has quietly governed how consulting reports, board memos and investment banking decks have been written ever since. \u003cstrong\u003eThe Pyramid Principle\u003c\/strong\u003e is not a style guide — it is an argument that clear writing is a by-product of correctly ordered thinking, and a procedure for producing it.\u003c\/p\u003e\u003ch3\u003eWhat the book covers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe pyramid structure: answer first, then the supporting arguments beneath it\u003c\/li\u003e\n\u003cli\u003eGrouping and summarising ideas so each level genuinely supports the one above\u003c\/li\u003e\n\u003cli\u003eDeductive and inductive argument, and when each belongs\u003c\/li\u003e\n\u003cli\u003eThe SCQA framework — situation, complication, question, answer — for introductions\u003c\/li\u003e\n\u003cli\u003eStructuring problem definition and analysis before you write a word\u003c\/li\u003e\n\u003cli\u003eReflecting the pyramid on the page: headings, transitions and exhibits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eManagement consultants, analysts, product and strategy professionals, and anyone whose work is judged by documents senior people read quickly. It is a demanding book; the method rewards the effort but does not skim well.\u003c\/p\u003e\u003ch3\u003eEdition details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Barbara Minto\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e FT Publishing \/ Pearson\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780273710516\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShips free within the United States from Shelfcove.\u003c\/p\u003e","brand":"Aksha","offers":[{"title":"Hardcover","offer_id":48940601082017,"sku":"9780273710516","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5328\/1185\/files\/pyramid-principle-hardcover-9780273710516.jpg?v=1794232795","url":"https:\/\/bookmart24.com\/products\/the-pyramid-principle-logic-in-writing-and-thinking-by-barbara-minto-hardcover","provider":"Aksha","version":"1.0","type":"link"}