{"product_id":"made-to-stick-by-chip-heath-and-dan-heath-hardcover","title":"Made to Stick by Chip Heath and Dan Heath | Hardcover","description":"\u003cp\u003eMade to Stick investigates why some ideas are remembered and shared while others fade. Chip Heath and Dan Heath use examples to examine the design of memorable messages.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Random House\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003cbr\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781400064281\u003cbr\u003e\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1400064287\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Chip Heath and Dan Heath\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\u003cp\u003eMade to Stick investigates why some ideas are remembered and shared while others fade. Chip Heath and Dan Heath use examples to examine the design of memorable messages.\u003c\/p\u003e\u003cp\u003eThe book discusses recurring characteristics of effective communication and shows how stories, concrete details, and curiosity influence the way people understand ideas.\u003c\/p\u003e\u003cp\u003eThis English hardcover is subtitled Why Some Ideas Survive and Others Die. It is intended for readers working in teaching, business, communication, or any setting where clear explanations matter.\u003c\/p\u003e","brand":"Aksha","offers":[{"title":"Default Title","offer_id":48940572606625,"sku":"SC-BOOK-9781400064281","price":101.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5328\/1185\/files\/shelfcove-book-9781400064281.jpg?v=1794232523","url":"https:\/\/bookmart24.com\/products\/made-to-stick-by-chip-heath-and-dan-heath-hardcover","provider":"Aksha","version":"1.0","type":"link"}